BLOG // THORBJØRN GUDNASON
Graphic Designer and Visual Communication Student from Denmark.
Currently working as an intern at Sagmeister & Walsh in New York City.
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Client: ARoS Aarhus Kunstmusuem is an art museum located in Aarhus, Denmark. It is one of the largest institutions in northern Europe, 10 storeys tall with a total of 17,000 m². The museum opened in April 2004 after a construction process that started with a design competition in 1997. The architectural vision of the museum was completed in 2011 with the addition of the circular skywalk “Your rainbow panorama” by Ólafur Elíasson.Problem: ARoS’ current visual communication conflicts with their vision to stand out among the worlds most innovative and exciting art museums - The existing logo appears static and conservative. Furthermore their digital communication appears old-fashioned and uninteresting. An expression that reflects neither the museum or art high quality.Solution: ARoS must be branded more as a nuanced experience venue, than as a traditional art museum.
By utilizing their unique selling propositions in the visual identity and optimize the flow of communication,
the audience will be convinced that ARoS are among the most interesting art museums in the world.
Their C.l. must appear unique, recognizable, and challenge the general visual expression of art exhibitions. Therefore I choose to incorporate the existing architecture and circular skywalk into the new visual identity. Each exhibition will it’s own unique ARoS’ logo attached, generated through an intern application.
The website needs to be modernized and tailored to the brand. ARoS must also establish an iconic and exclusive culture magazine under it’s own name, to appear more trustworthy to market, and inform the audience about it’s current exhibitions and the museum’s thoughts towards present artists.- -
Union Square is a traffic intersection and national historic attraction, centrally located in Manhattan, New York. The square was built in 1882 and has ever since been a popular social area of events like: markets, cultural events, and political demonstrations.
This is my redesign of the district! Check out the full project right here:
http://www.behance.net/gallery/Union-Square/7150857 -
Client: A small entrepreneurial company from Denmark is currently preparing to launch a new innovative mens product, a semen quality test for home use which indicates the semen mobility with 98 % accuracy! The appearance and use of the product is similar to a pregnancy test.
Brief: The company’s CEO asked the students at the School of Visual Communication in Denmark to analyze the scandinavian market, find a target group, design and name the product, create a complete visual identity and to introduce the market for a hard-hitting advertising campaign.
Strategy: We will introduce the product and its features, and prove to the target group that the test is reliable. And be the target groups first step towards the solution of problems with conceiving.
Concept: The concept behind Comma works just like a regular typographic comma, the only difference is that we replace the typographic comma in our sentences with the Comma package. That explains visually why Comma is the break in the pregnancy process when having trouble conceiving.
We have decided to not only design a visual identity for the product, but to create an online community where involuntary childless can learn and share with equals, send readers letter to a professional semen analytics and read the latest articles about fertility. Then Comma will not just be a semen quality test, but a compassionate company which care and helps invulentary childless further against conceiving.
This is project is made as a pitch.
Too see the full project please visit
http://www.behance.net/gallery/Comma/5354315 -
Tobias Boutrup is an young upcoming DJ from Denmark, with a deep passion for electro / progressive house music. Tobias asked for some new pressphotos and a visual identity that reflected his style while it remained timeless and elegant.
See the full project right here -
The danish Breast Cancer organization have neglected their website for a longer period of time, and have decided to get updated. The site consists of a information about the organization and their work, and an online store with non-profit articles. The target group is women between 25 and 50 years.
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Simon og Simons Visual identity and TV concept
The brief was to create a complete concept for at politic television show.
So this is a open politic talkshow for everybody, hosted by the danish celebrities Simon Jul and Simon Kvamm. Every week new politic active people are visiting the showet for a chit chat and talking about the current events.
The red speech bubble represents the socialistic side of the danish goverment and of course the opposite regarding the blue speech bubble.
The website will be loaded with politic interviews from both sides of the goverment, so the viewer can get their own perspective of the current policians opinion.
Category: Concept, Visual identity, Webdesign
Client: Schoolassignment
Year: 2012(Source: thorbjoerngudnason.com)
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SVK MagazineA release of 500 copies, published around in Denmark.
Being released twice a year and designed by 2. Year student volunteers. The magazine is published by the School of Visual Communication, in Denmark.
Made in collaboration with Stefan Kruse Jørgensen and Kristian Johansen
Category: Editorial, Graphic Design, Art Direction
Product: A1 Magazine
Client: School for Visual Communication
Year: 2011 -
Cakers is a high-end franchise pastry which is specialized in american pastry tradition, the company needed a new visual identity and stationery.
Categori: Branding, Art Direction, Graphic Design
Type: School AssignmentSee more at http://www.thorbjoerngudnason.com
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