Client: ARoS Aarhus Kunstmusuem is an art museum located in Aarhus, Denmark. It is one of the largest institutions in northern Europe, 10 storeys tall with a total of 17,000 m². The museum opened in April 2004 after a construction process that started with a design competition in 1997.The architectural vision of the museum was completed in 2011 with the addition of the circular skywalk “Your rainbow panorama” by Ólafur Elíasson.
Problem: ARoS’ current visual communication conflicts with their vision to stand out among the worlds most innovative and exciting art museums - The existing logo appears static and conservative. Furthermore their digital communication appears old-fashioned and uninteresting. An expression that reflects neither the museum or art high quality.
Solution:ARoS must be branded more as a nuanced experience venue, than as a traditional art museum. By utilizing their unique selling propositions in the visual identity and optimize the flow of communication, the audience will be convinced that ARoS are among the most interesting art museums in the world.
Their C.l. must appear unique, recognizable, and challenge the general visual expression of art exhibitions. Therefore I choose to incorporate the existing architecture and circular skywalk into the new visual identity. Each exhibition will it’s own unique ARoS’ logo attached, generated through an intern application.
The website needs to be modernized and tailored to the brand. ARoS must also establish an iconic and exclusive culture magazine under it’s own name, to appear more trustworthy to market, and inform the audience about it’s current exhibitions and the museum’s thoughts towards present artists.
Union Square is a traffic intersection and national historic attraction, centrally located in Manhattan, New York. The square was built in 1882 and has ever since been a popular social area of events like: markets, cultural events, and political demonstrations.
Client: A small entrepreneurial company from Denmark is currently preparing to launch a new innovative mens product, a semen quality test for home use which indicates the semen mobility with 98 % accuracy! The appearance and use of the product is similar to a pregnancy test.
Brief: The company’s CEO asked the students at the School of Visual Communication in Denmark to analyze the scandinavian market, find a target group, design and name the product, create a complete visual identity and to introduce the market for a hard-hitting advertising campaign.
Strategy: We will introduce the product and its features, and prove to the target group that the test is reliable. And be the target groups first step towards the solution of problems with conceiving.
Concept: The concept behind Comma works just like a regular typographic comma, the only difference is that we replace the typographic comma in our sentences with the Comma package. That explains visually why Comma is the break in the pregnancy process when having trouble conceiving.
We have decided to not only design a visual identity for the product, but to create an online community where involuntary childless can learn and share with equals, send readers letter to a professional semen analytics and read the latest articles about fertility. Then Comma will not just be a semen quality test, but a compassionate company which care and helps invulentary childless further against conceiving.
Tobias Boutrup is an young upcoming DJ from Denmark, with a deep passion for electro / progressive house music. Tobias asked for some new pressphotos and a visual identity that reflected his style while it remained timeless and elegant.
Olav Weiken is an online store which focuses on minimalistic and scandinavian fashion! With a modern approach the website is built to be responsive to it’s media - always giving the viewer the best possible experience!