BLOG // THORBJØRN GUDNASON
Graphic design student and self-taught photographer at School of Visual Communication (BA) in Denmark.
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Client: A small entrepreneurial company from Denmark is currently preparing to launch a new innovative mens product, a semen quality test for home use which indicates the semen mobility with 98 % accuracy! The appearance and use of the product is similar to a pregnancy test.
Brief: The company’s CEO asked the students at the School of Visual Communication in Denmark to analyze the scandinavian market, find a target group, design and name the product, create a complete visual identity and to introduce the market for a hard-hitting advertising campaign.
Strategy: We will introduce the product and its features, and prove to the target group that the test is reliable. And be the target groups first step towards the solution of problems with conceiving.
Concept: The concept behind Comma works just like a regular typographic comma, the only difference is that we replace the typographic comma in our sentences with the Comma package. That explains visually why Comma is the break in the pregnancy process when having trouble conceiving.
We have decided to not only design a visual identity for the product, but to create an online community where involuntary childless can learn and share with equals, send readers letter to a professional semen analytics and read the latest articles about fertility. Then Comma will not just be a semen quality test, but a compassionate company which care and helps invulentary childless further against conceiving.
This is project is made as a pitch.
Too see the full project please visit
http://www.behance.net/gallery/Comma/5354315 -
Olav Weiken is an online store which focuses on minimalistic and scandinavian fashion! With a modern approach the website is built to be responsive to it’s media - always giving the viewer the best possible experience!
See the full project right here !
http://thorbjoerngudnason.com/56886/729496/graphics/olav-weiken -
A release of 500 copies, published around in Denmark.
Being released twice a year and designed by 2. Year student volunteers. The magazine is published by the School of Visual Communication, in Denmark.
Made in collaboration with Stefan Kruse Jørgensen and Kristian Johansen
Product: A1 Magazine
Client: School for Visual Communication(Source: thorbjoerngudnason.com)
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Check out my editorial design for the 2011 Education Curriculum for the School of Visual Communication right here http://thorbjoerngudnason.com
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A viral film capturing the essence of the Amsterdam experience
Made at School for Visual Communication, in Denmark
By Phong Phan, Thorbjørn GudnasonSimon Friis & Michael B. Luong(Source: behance.net)
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The danish Breast Cancer organization have neglected their website for a longer period of time, and have decided to get updated. The site consists of a information about the organization and their work, and an online store with non-profit articles. The target group is women between 25 and 50 years.
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Identity made by Mads Jakob Poulsen
Copenhagen PartsClient: Copenhagen Parts
iF communication award 2010
Naming and identity for Copenhagen based bicycle accessories brand.
How do you create a small independent bicycle brand for bicycle connoisseurs without being too commercial or too deliberately underground?
The name is of course taken from the name of the origin city Copenhagen and the fact that people talk aboutCopenhagenizing a city when talking about making a city bike-friendly.
The identity is clean, quirky and red!
The logo referencing to the way people find different parts and puts them together to their perfect bike/companion, graphically done in a way that is unusual and un-commercial as we are actually “destroying” the name. This however catches the eye and makes for a memorable logo.
The brand’s first product is the Bikeporter, part handlebar part basket - launch spring 2010.
made at Goodmorning Technology(Source: madsjakobpoulsen.com)
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Jaemin Lee is an inspiring, Korea based, graphic designer and founder of the Studio FNT !
Talented ! This is a corporate identity for Megabox, a chain of movie theatres
(Source: leejaemin.net)
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