BLOG // THORBJØRN GUDNASON
Graphic Designer and Visual Communication Student from Denmark.
Currently working as an intern at Sagmeister & Walsh in New York City.
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Client: ARoS Aarhus Kunstmusuem is an art museum located in Aarhus, Denmark. It is one of the largest institutions in northern Europe, 10 storeys tall with a total of 17,000 m². The museum opened in April 2004 after a construction process that started with a design competition in 1997. The architectural vision of the museum was completed in 2011 with the addition of the circular skywalk “Your rainbow panorama” by Ólafur Elíasson.Problem: ARoS’ current visual communication conflicts with their vision to stand out among the worlds most innovative and exciting art museums - The existing logo appears static and conservative. Furthermore their digital communication appears old-fashioned and uninteresting. An expression that reflects neither the museum or art high quality.Solution: ARoS must be branded more as a nuanced experience venue, than as a traditional art museum.
By utilizing their unique selling propositions in the visual identity and optimize the flow of communication,
the audience will be convinced that ARoS are among the most interesting art museums in the world.
Their C.l. must appear unique, recognizable, and challenge the general visual expression of art exhibitions. Therefore I choose to incorporate the existing architecture and circular skywalk into the new visual identity. Each exhibition will it’s own unique ARoS’ logo attached, generated through an intern application.
The website needs to be modernized and tailored to the brand. ARoS must also establish an iconic and exclusive culture magazine under it’s own name, to appear more trustworthy to market, and inform the audience about it’s current exhibitions and the museum’s thoughts towards present artists.- -
The Danish Desert!
Henne Strand (Henne Beach), located at the Westcoast of Denmark, is always amazing in the Easter holidays. So once again I brought my new 5D MKIII for a walk down the beach, while listening to some atmospheric electronic music. -
San Francisco (Color)
Some snapshots I took from my 4 day trip to San Francisco! Truely an inspiring city. Hopefully I will return soon and experience some more.
www.thorbjoerngudnason.com -
San Francisco (BW)
Some snapshots I took from my 4 day trip to San Francisco! Truely an inspiring city. Hopefully I will return soon and experience some more.
www.thorbjoerngudnason.com -
Union Square is a traffic intersection and national historic attraction, centrally located in Manhattan, New York. The square was built in 1882 and has ever since been a popular social area of events like: markets, cultural events, and political demonstrations.
This is my redesign of the district! Check out the full project right here:
http://www.behance.net/gallery/Union-Square/7150857 -
So finally I got a chance to get outside with my camera, unfortunately the weather was horrible! I had to get back home and change my clothes. Anyway this is some of the shots I took from The High Line…
(Source: thorbjoerngudnason.com)
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American Museum of Natural History is definitely a visit worthy! Today I went there with Christina and it was way better than I expected. They have placed the stuffed ancient animals in there original environment which gives the visitor the possibility to imagine and photograph the animals very beautifully!
These images are from my trip today!(Source: thorbjoerngudnason)
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Today I went up on the rooftop with my roommates! They enjoyed the view with a six-pack while I took a couple of long-exposure shots with my beloved Canon 5D Mark 2. Anyway here is the result!
(Source: thorbjoerngudnason.com)
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Emil and I were both pretty hung over so we took a turist day in New York … Here are some documentation!
(Source: thorbjoerngudnason.com)
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